( INTERNET PROVIDER )
Sky Broadband
Role Concept creation, DM copywriting
Agency Sky Creative Agency | Client: Sky
Sector Entertainment
Collaborator Avril McDermott (Design & Art Direction)
Sky wanted to let its customers who’d just moved into new builds in various parts of the country know that they were eligible for a special Sky Broadband and TV offer.
We came up with the concept of creating the DM like a traditional map, with a snappy headline on the front to create intrigue. Then, when you open it up, you see the offer.
