( VFX COMPANY )
DNEG
Role Messaging, Tone of voice, Headlines
Studio DesignStudio | Client: DNEG
Sector VFX/Animation 💥
Collaborators Elise Santangelino-rous (Creative Direction), Lorenzo Dicola (Design), Lexi Vyroni (Design), Rosh Kumar (Design), Domonique Lecchi (Copy), Hayden Shields (Motion Design), Ho Jing Pang (Art Direction), Kirsty Deacon (Motion Design), Hayden Shields (Motion Design), Connor Bannister (Motion Design), Jonathan Reed (Artwork), Adam Witton (Art Direction)
DNEG is a global powerhouse in visual effects and animation, with a blockbuster portfolio and seven Academy Awards to its name. As they continue to push the boundaries of technology—expanding into real-time virtual production and immersive experiences—they needed a brand refresh that matched their ambition.
Working alongside another copywriter, we created a bold verbal identity that captures DNEG’s relentless drive: never settling, defying limits, and shaping the future. This led to the tagline Start with Impossible—a testament to their visionary approach, where every breakthrough begins with a leap of imagination.
