( ACTIVEWEAR BRAND )
Viren
Role Naming, TOV & Ecommerce
Studio Opening Line | Client: VIREN
Sector Sports & Fitness 👟
Collaborators Zosia Swidlicka and Verity Morris
It’s high time activewear stepped up to the plate.
Viren is a new high performance apparel brand, born to empower resilient women everywhere. Obsessed with quality at every step, Viren brings transparent testing, long-lasting fabrics, and ethical practices to a category bloated with mainstream brands that cut corners left, right, and centre. In a collaborative effort with Opening Line, I worked closely with the studio’s founder, Zosia, to capture this specific attitude in the brand’s naming and tone of voice, all the way down to web and product copy.
See the website in action here.







website copy
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We’re Viren, born to empower resilient women everywhere. Women who embrace a challenge head on. Women who set goals and run at them, knowing it won’t be easy. Women who push through the setbacks, never to be underestimated.
Whatever you sweat for, we’re here to boost the best of you. -
Whether we’re running errands or marathons and everything in between, every one of us has a warrior within, working hard to get what we want from life.
We strive to create apparel that’s as resilient as you are, because you deserve to look, feel at your best. It’s high time activewear stepped up to the plate. -
We’ve partnered with the world’s best sportswear mills to create fabrics that excel across five non-negotiable: comfort, style, fit, performance and longevity. All our products are carefully engineered, selected, tested and produced with specific workout activities in mind. We really do sweat the small stuff.
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As athletes ourselves, we cannot overstate the importance of putting health first. At Viren, we’re on a mission to eradicate toxic chemicals from our activewear. That is why all our materials and components comply with OEKO-TEX® standards, making them safe for people and planet.
Because performing at your best should never come at the expense of your health and wellbeing.