Dorchester Collection

Dorchester Collection has long been a symbol of luxury hospitality. Beyond London’s Dorchester Hotel and 45 Park Lane, their global portfolio includes icons like The Beverly Hills Hotel and Paris’ Plaza Athénée, a favourite for fashion events (and Emily in Paris cameos).

In 2022, they partnered with Matter of Form to refresh their brand identity, shedding a traditional image to attract a younger, style-conscious audience.

While at DC, I helped bring this new tone of voice to life – digitally, through their website, emails, and What’s On pages, and physically, across menus, packaging, and booklets – aligning every detail with their new, contemporary vision.