( TOURISM AGENCY )
Visit Britain
Role OOH headlines
Agency Radley Yeldar | Client: VISIT BRITAIN
Sector Travel & Tourism
Collaborator Fran Payne (Art Direction & Design)
Press Nessie returns to VisitBritain ad campaign | Videos | Breaking Travel News
Research showed that Loch Ness is still a magnet for international visitors. But it also showed that people don’t stay long or explore the surrounding area.
Our challenge was to change that. To get more visitors from France, the Netherlands and the USA to explore the Inverness region and give them a compelling reason to stay.
We showcased the breadth of experiences that can be enjoyed in the Loch Ness area – beyond just monster hunting. So, Come hunting for Nessie, stay for the experience was born. We developed creative based on this idea for social media, the website and a campaign film.
