Nio Cocktails

NIO (Needs Ice Only) is a premium premixed cocktail brand redefining what it means to enjoy a drink. Their goal is to make bar-quality cocktails accessible to everyone, no matter where you are. And in the post-pandemic world, there couldn’t be a better time for the brand to stand out.

I worked with NIO to write festive-season emails for their customers. The brief? Simple yet brilliant: blend their signature Italian warmth with a splash of cheeky British humour.